1. Introduction
Wood LLC (EIN: 92-1670796) ("we", "us", or "our") operates the Unified Analytix ("Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.
By using our Service, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use our Service.
2. Information We Collect
2.1 Personal Information
We collect personal information that you voluntarily provide to us, including:
- Name and contact information (email address, phone number)
- Account credentials (username, password)
- Payment information (processed securely through Stripe)
- Company information (business name, industry)
- Communication preferences
2.2 Business Data
Through API integrations, we collect and process your business data, including:
- Sales and revenue data from connected platforms
- Advertising metrics and performance data
- Product information and inventory data
- Customer analytics and transaction data
- Marketplace performance metrics
2.3 Technical Information
We automatically collect certain technical information, including:
- IP address and device information
- Browser type and version
- Operating system and device identifiers
- Usage data and interaction patterns
- Log files and error reports
- Cookies and similar tracking technologies
3. How We Use Your Information
We use the collected information for the following purposes:
- Service Provision: To provide, maintain, and improve our analytics platform
- Data Processing: To analyze and present your business data through dashboards and reports
- Account Management: To manage your account, process payments, and provide customer support
- Communication: To send service-related notifications, updates, and marketing communications
- Security: To protect against fraud, unauthorized access, and security threats
- Legal Compliance: To comply with applicable laws and regulations
- Service Improvement: To understand usage patterns and improve our Service
4. Information Sharing and Disclosure
4.1 Third-Party Service Providers
We may share your information with trusted third-party service providers who assist us in operating our Service, including:
- Payment Processing: Stripe for secure payment processing
- Cloud Infrastructure: AWS, Google Cloud, or similar providers for hosting and data storage
- Analytics: Service providers for usage analytics and performance monitoring
- Communication: Email service providers for transactional and marketing emails
- Support: Customer support platforms and tools
4.2 API Integrations
To provide our Service, we integrate with third-party APIs including:
- Amazon Seller Central and Vendor Central APIs
- Walmart Marketplace API
- Other e-commerce platform APIs as requested
We only access data that you explicitly authorize through these integrations.
4.3 Legal Requirements
We may disclose your information if required by law, legal process, or government request, or to:
- Comply with legal obligations
- Protect our rights and property
- Prevent fraud or security threats
- Protect the safety of users or the public
4.4 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.
5. Data Security
5.1 Security Measures
We implement comprehensive security measures to protect your information:
- Encryption: Data is encrypted in transit and at rest using industry-standard protocols
- Access Controls: Strict access controls and authentication mechanisms
- Network Security: Firewalls, intrusion detection, and monitoring systems
- Regular Audits: Security assessments and vulnerability testing
- Employee Training: Security awareness training for all personnel
5.2 Security Frameworks
Our security practices are designed to align with industry standards including:
- PCI DSS (Payment Card Industry Data Security Standard)
- SOC 2 Type II (Service Organization Control)
- ISO 27001 (Information Security Management)
- GDPR (General Data Protection Regulation)
Note: Actual certification requires independent third-party audits.
6. Data Retention
We retain your information for as long as necessary to provide our Service and comply with legal obligations:
- Account Data: Retained while your account is active and for a reasonable period after termination
- Business Data: Retained according to your data retention preferences and legal requirements
- Payment Data: Retained as required for tax and accounting purposes
- Log Data: Typically retained for 12-24 months for security and troubleshooting purposes
7. Your Rights and Choices
7.1 Access and Control
You have the following rights regarding your personal information:
- Access: Request access to your personal information
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information
- Portability: Request a copy of your data in a portable format
- Restriction: Request restriction of processing in certain circumstances
7.2 Communication Preferences
You can control your communication preferences by:
- Updating your account settings
- Using unsubscribe links in emails
- Contacting our support team
7.3 Cookie Management
You can manage cookies through your browser settings. Note that disabling cookies may affect Service functionality.
8. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for international transfers, including:
- Standard Contractual Clauses
- Adequacy decisions by relevant authorities
- Other legally recognized transfer mechanisms
9. GDPR Compliance (EU Users)
If you are located in the European Union, you have additional rights under GDPR:
- Legal Basis: We process your data based on consent, contract performance, legitimate interests, or legal obligations
- Data Protection Officer: Contact our DPO at dpo@unifiedanalytix.com
- Supervisory Authority: You have the right to lodge a complaint with your local data protection authority
10. California Privacy Rights (CCPA)
California residents have specific rights under the California Consumer Privacy Act:
- Right to know what personal information is collected
- Right to delete personal information
- Right to opt-out of the sale of personal information
- Right to non-discrimination for exercising privacy rights
Note: We do not sell personal information to third parties.
11. Cookies and Tracking Technologies
11.1 Types of Cookies
We use the following types of cookies:
- Essential Cookies: Required for Service functionality
- Analytics Cookies: Help us understand Service usage
- Preference Cookies: Remember your settings and preferences
- Marketing Cookies: Used for targeted advertising (with consent)
11.2 Third-Party Tracking
We may use third-party analytics services like Google Analytics. These services have their own privacy policies governing data collection and use.
12. Updates to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by:
- Posting the updated policy on our website
- Sending email notifications to registered users
- Displaying prominent notices in the Service
Your continued use of the Service after changes constitutes acceptance of the updated policy.
13. Contact Information
If you have questions about this Privacy Policy or our data practices, please contact us:
Wood LLC (EIN: 92-1670796)
Privacy Officer
Email: privacy@unifiedanalytix.com
Phone: 513-846-4958
Address: 7270 Franklin Ave #405 Los Angeles, CA, 90046
For GDPR-related inquiries:
Data Protection Officer
Email: dpo@unifiedanalytix.com
14. Effective Date
This Privacy Policy is effective as of July 2025 and applies to all information collected by Wood LLC (EIN: 92-1670796) through the Unified AnalytiX platform.